We developed and managed a Google Ads campaign for College of Acupuncture with the objective of increasing admissions and awareness about their certified acupuncture programs. The campaign focused on lead generation and targeted audiences interested in alternative medicine, holistic healing, and health education.
Our strategy included:
Creating optimized search and display ad campaigns.
Conducting in-depth keyword research for high-intent queries.
Crafting compelling ad copies and call-to-actions.
Implementing conversion tracking to monitor inquiries and form submissions.
Continuous campaign optimization to improve ROI and reduce cost per lead.
